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Which means that in one sense, Facebook is again looking for success through imitation. It will only be visible to non-friends who also opted into dating. The Dating announcement comes at a strange time for Facebook.



It will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections. And it should make incumbents like Tinder and Bumble anxious. To help keep the two versions of your Facebook self separate, your Dating profile will only use your first name, and your existing Facebook friends won't appear as potential matches. Dating will also have a dedicated inbox that, unlike Messenger, does not allow you to send photos or links. You can only send text-based messages when chatting for the first time, which Facebook describes as a safety measure. The social network says it's going to start testing Dating later this year, and that it's not going to use information from the feature to target ads. The Dating announcement comes at a strange time for Facebook. In the wake of the scandal, many users are reluctant to share more personal information with the social network, especially intimate data related to romantic preferences. Which means that in one sense, Facebook is again looking for success through imitation. It's easy to dismiss Dating as Facebook copying Tinder, just like it. But that analysis misses an important reality: Dating apps like Tinder have long relied on Facebook's data to operate their service in the first place. If you sign up for one of these apps, you can immediately pull in your Facebook photos, and autofill information like where you live, work, and went to school. Tinder even shows users when a potential match has mutual friends with them on Facebook. Until recently, you couldn't even sign up for a Bumble account if you didn't already have a Facebook account. It's not unreasonable to wonder whether these apps would even exist without the social network. And now Tinder, as well as apps like it, will have to compete with Facebook itself—an app everyone is already using. The stock price for Match Group, the company that owns dating sites like Tinder, OkCupid, and Match. But the company doesn't appear worried. We understand this category better than anyone. Historically, certain dating services have drawn specific crowds. Bumble can continue to offer a specific community, or unique features, like the ability for women to exclusively approach men first. Conversely, everyone is on Facebook, with all the good and bad that an infinite dating pool contains. In many ways Dating makes perfect sense for Facebook. Instead of allowing third-party apps to move user data to their own ecosystems, the social network is instead building its own. It worked not unlike the experience of swiping through Tinder profiles does today. UPDATED: May 1, 2018, 4:43 PM EST: This story has been updated with comment from Match and IAC. UPDATED: May 1, 2018, 6:04 PM EST: This story has been updated with comment from Bumble. CNMN Collection © 2018 Condé Nast. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast.

Observers were pan to point out that launching a new feature like dating, which comes with all kinds of privacy expectations and implications, is either bold or tone deaf, depending on who you ask. New competitor, Match Group, was particularly. Users can launch text-only private messages, separate from Facebook Messenger or WhatsApp. Between, as Facebook's user base graduallyit'd make sense to at least experiment with a dating gambit. The stock price for Match Group, the company that owns dating sites like Tinder, OkCupid, and Match. The yet-to-be-named dating side of Facebook will have users create dating profiles separate from their existing network of friends, so they can ostensibly meet people who aren't their co-workers and families.